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The Pursuit of Client Happiness : Bring in the Shadow Resource

October 13, 2022
Most people think a happy customer is a myth. However, it’s the emotion of happiness that usually drives customers to choose your brand over all else. While pursuing the hearts and minds of customers can seem daunting and challenging, it need not be so. With the help of shadow resources, organizations can: 1. Safeguard clients from unexpected losses and deliver continued value 2. Prevent employee burnout by having stand-by resources...

Building an Enterprise Platform – Consider Outsource Product Development

June 17, 2022
Outsourcing is not a new way of doing business. Traditionally, outsourcing would mean bringing in specific skills to augment your IT team. Outsourcing Product Development (OPD) may seem conceptually similar to outsourcing the development of software applications but there are significant differences.

Product Mindset and Why It Matters?

June 17, 2022
Reading Time: 4 minutesOn 12th?March 2006, just a few weeks after I started my internship with?Microsoft India,?I remember reading this?title in?one of the leading newspapers, it?still flashes in front of my eyes, ‘The Unmatched and The Unmatchable’. It was about a cricket match between Australia and South Africa where SA chased down a mammoth of 435 runs with a ball to spare, the highest run chase to date. I was all ears, what?did SA...

Quality Release – An Integral Part in Your Product Success

June 17, 2022
Reading Time: 4 minutesWhat’s the first thing that comes to your mind after seeing the above products? Why do you think they failed miserably? What impact did that failure create on its customers? In today’s world, we all know how customer feedback and first impressions work and how quickly the tables turn when the quality of the product is not as expected. In spite of having certain cool features, several...

Culture Heroes: The Early Adopters of Organizational Culture

June 17, 2022
Reading Time: 2 minutes Often at our internal meetings with team members, we use the phrases like;  “That’s the culture we want to build.”, “This is against our thought process as a company.” When I worked with Microsoft, the word culture came across in all leadership talks. That’s what the company spoke about every time. And as I started working in startups I could really see how one startup was different from the other. How decision-making, hiring, handling conflict, disappointment, etc. drastically change from startup to startup....
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